Business Ebooks

Never stop learning! Here’s where you’ll find the buzz-generating and bestselling business ebooks you’ve been dying to dig into. Whether you’re a freelancer or a CEO, ebooks on business and leadership offer you lightning-quick access to everything from advice on starting a business to the ins-and-outs of award-winning marketing. Learn about cutting-edge business strategies, new case studies, mega-success stories, and more. The best business books offer us life-changing mentorship and insights on every page. Check out our selection of must-read biz ebooks.

Never stop learning! Here’s where you’ll find the buzz-generating and bestselling business ebooks you’ve been dying to dig into. Whether you’re a freelancer or a CEO, ebooks on business and leadership offer you lightning-quick access to everything from advice on starting a business to the ins-and-outs of award-winning marketing. Learn about cutting-edge business strategies, new case studies, mega-success stories, and more. The best business books offer us life-changing mentorship and insights on every page. Check out our selection of must-read biz ebooks.

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  • We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power
    We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power
    We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power

    Ebook

    We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power

    byRachel Rodgers

    Are you ready to fill your life with more peace, power, and joy? We Should All Be Millionaires details a realistic, achievable, step-by-step path to creating the support, confidence, and plan you need to own your success and become the millionaire the world needs you to be. Only 10 percent of the world’s millionaires are women, making it difficult for women to wield the economic power that will create lasting equality. Whatever is stopping you from having seven figures in the bank—whether it’s shaky confidence, knowledge gaps when it comes to wealth building tactics, imposter syndrome, a janky mindset about money (it’s okay, we’ve all been there!), or simply not knowing where to begin—this book shows you how to clear every obstacle in your way, show up, and glow up. We Should All Be Millionaires will forever change the way you think about money and your ability to earn it. In this book, Rachel Rodgers— a Black woman, mother of four, attorney, business owner, and self-made millionaire— shares the lessons she’s learned both in her own journey to wealth and in coaching hundreds of women through their own journeys to seven figures. Inside, you’ll learn: Why earning more money is not “selfish” or “greedy” but in fact, a revolutionary act that brings the economy into balance and creates a better world for all. Why most of the financial advice you’ve heard in the past (like “skip your daily latte to save money”) is absolute, patriarchal nonsense. An eye-opening history lesson on how women and people of color have been shut out of the ability to build wealth for centuries—and how we can fix this. How to stop making broke-ass decisions that leave you feeling emotionally and financially depleted and start making million-dollar decisions instead. Why aiming to earn $100K per year is not enough, and why you need to be setting your goals much higher. Strategies to bring more money in the door and fatten your bank account immediately. (Including Rodgers’$10K in 10 Days Challenge which hundreds of women have completed—with incredible results.) It’s time to construct an entirely new attitude about money, claim your power, and build the financial security that you need and deserve — so you can stop just surviving, and start thriving. Let’s begin.

    Rating: 4 out of 5 stars
    4/5
  • Authentic: A Memoir by the Founder of Vans
    Authentic: A Memoir by the Founder of Vans
    Authentic: A Memoir by the Founder of Vans

    Ebook

    Authentic: A Memoir by the Founder of Vans

    byLouise Maclellan

    In the tradition of bestsellers such as Shoe Dog, Authentic is a surprisingly candid, compelling memoir by a high school dropout who went on to establish one of the world's most iconic brands. You may not have known their creator, but you certainly know the shoes: for more than four generations, Vans shoes have been synonymous with cool. Now in Authentic, a memoir written by Paul Van Doren and published just before his May 2021 death, the charismatic founder of Vans shares his story of heading West and capturing the American dream. Authentic is a celebration of Van Doren's remarkable life and the iconic brand he built, beloved by skateboarders, creatives, and fans everywhere for its laid-back, colorful SoCal vibe, and famous for its people-oriented company culture. In Authentic, he shares his unlikely journey from high-school dropout to sneaker-industry legend. A blue-collar kid with no higher education and zero retail experience, Van Doren started out as a 16-year-old "service boy" at a local rubber factory. Over the next few decades, he leveraged a knack for numbers, a genius for efficiency, and the know-how to make a great canvas tennis shoe into an all-American success story. What began as a family shoe business has today evolved into a globally recognized brand with billions of dollars of annual revenue. Van Doren is not just an entrepreneur, he's an innovator. In 1966, when the first House of Vans store opened, there were no stand-alone retail stores just for sneakers. Paul's bold experiments in product design, distribution, and marketing (Why not sell custom shoes? Single shoes?), aided by legions of fans — skateboarders, surfers, even Sean Penn wearing Vans' famous checkerboard slip-on shoe in the film Fast Times at Ridgemont High — made Vans a household name. But there was also back-breaking work, a shocking bankruptcy, family turmoil, and a profound shift in how customers think about athletic shoes. The book details Van Doren's personal life, but also hard-won business lessons learned over six turbulent decades in the shoe trade: the importance of deep-rooted values, of improvisation, of vision (and revision), and above all, of valuing people over profits. Authentic is Paul Van Doren's written legacy and his lessons for the innovators of tomorrow. Bracingly forthright and totally entertaining, Authentic is a business memoir by an American original.

    Rating: 4 out of 5 stars
    4/5
  • Believe IT: How to Go from Underestimated to Unstoppable
    Believe IT: How to Go from Underestimated to Unstoppable
    Believe IT: How to Go from Underestimated to Unstoppable

    Ebook

    Believe IT: How to Go from Underestimated to Unstoppable

    byJamie Kern Lima

    #1 WALL STREET JOURNAL BESTSELLER • NEW YORK TIMES BESTSELLER • USA TODAY BESTSELLER ARE YOU READY TO BELIEVE IN YOU? “Game-changing. Authentic. A must-read for every woman! Jamie is the real deal—and that’s rare.” —Glennon Doyle, #1 New York Times bestselling author of Untamed “Raw. Real. Powerful. Filled with vulnerability and grit. This book will inspire you to believe in your own power. It’s a book every woman needs!” —Sara Blakely, Founder Spanx Imagine overcoming the things holding you back, breaking through the barrier of self-doubt and fully becoming the person YOU were BORN TO BE! In Believe IT, Jamie Kern Lima, founder of IT Cosmetics, shares the wild but true story of how a once struggling waitress turned her against-the-grain idea into an international bestselling sensation, eventually selling the company for over a billion dollars and becoming the first female CEO of a brand in L’Oréal’s 100+ year history. Faced with self-doubt, body-doubt, God-doubt, down to her last few dollars and told “No one is going to buy makeup from someone who has your body,” Jamie reveals for the first time what really went down, how she almost didn’t make it, how she learned to trust herself, and the powerful lessons you, too, can use to go from underestimated to unstoppable. With radical vulnerability and honesty, Jamie takes you on a journey through deeply personal stories of heartbreak and resilience—including accidentally finding out she was adopted when she was in her twenties and the reverberations this has had on all aspects of her life. Jamie also pulls back the curtain on her fight to change the beauty industry’s use of unrealistic images, on behalf of all the little girls who are about to start doubting themselves, and all of the grown women who still do. Spellbinding, riveting, with raw vulnerability and down-to-earth warmth, Believe IT shakes your soul and shows you that you, too, have what it takes to believe in yourself, trust yourself, and go from doubting you’re enough to knowing you’re enough! Do you have big goals, hopes, and dreams but let rejection get in the way? Do you struggle with feeling like you’re not enough and like success is something that happens to other people, but have a hard time believing it’s possible for you? Do you let past mistakes and failures hold you back? Do you know deep down inside that you were created for more, but somehow still doubt yourself? In Believe IT you’ll discover how to... -Overcome self-doubt -Gain the courage to take risks, an empower yourself and others -Tune into and trust your own intuition -Let go of your mistakes and insecurities -Turn down the volume on your inner critic -Handle the rejection, the haters, and the mean girls -Boost your confidence -Start your dream (and keep going!) -And much more… ​If you’ve ever doubted yourself or felt truly underestimated, this book will inspire a new kind of belief and confidence in you and your dreams!

    Rating: 5 out of 5 stars
    5/5
  • Hot Seat: What I Learned Leading a Great American Company
    Hot Seat: What I Learned Leading a Great American Company
    Hot Seat: What I Learned Leading a Great American Company

    Ebook

    Hot Seat: What I Learned Leading a Great American Company

    byJeff Immelt

    A fascinating and candid memoir about successful leadership from the former CEO of General Electric, named one of the “World’s Best CEOs” three times by Barron’s, and the hard-won lessons he learned from his experience leading GE immediately after 9/11, through the devastating 2008–09 financial crisis, and into an increasingly globalized world. In September 2001, Jeff Immelt replaced the most famous CEO in history, Jack Welch, at the helm of General Electric. Less than a week into his tenure, the 9/11 terrorist attacks shook the nation, and the company, to its core. GE was connected to nearly every part of the tragedy—GE-financed planes powered by GE-manufactured engines had just destroyed real estate that was insured by GE-issued policies. Facing an unprecedented situation, Immelt knew his response would set the tone for businesses everywhere that looked to GE—one of America’s biggest and most-heralded corporations—for direction. No pressure. Over the next sixteen years, Immelt would lead GE through many more dire moments, from the 2008–09 Global Financial Crisis to the 2011 meltdown of Fukushima’s nuclear reactors, which were designed by GE. But Immelt’s biggest challenge was inherited: Welch had handed over a company that had great people, but was short on innovation. Immelt set out to change GE’s focus by making it more global, more rooted in technology, and more diverse. But the stock market rarely rewarded his efforts, and GE struggled. In Hot Seat, Immelt offers a rigorous and raw interrogation of himself and his tenure, detailing for the first time his proudest moments and his biggest mistakes. The most crucial component of leadership, he writes, is the willingness to make decisions. But knowing what to do is a thousand times easier than knowing when to do it. Perseverance, combined with clear communication, can ensure progress, if not perfection, he says. That won’t protect any CEO from second-guessing, but Immelt explains how he’s pushed through even the most withering criticism: by staying focused on his team and the goals they tried to achieve. As the business world continues to be rocked by stunning economic upheaval, Hot Seat “takes you into the office, head, and heart of the man who became CEO of GE on the eve of 9/11, and then led the iconic behemoth for sixteen fascinating, and often turbulent, years. A handbook on leadership—and life” (Stanley A. McChrystal, General, US Army [Retired], CEO and Founder, McChrystal Group).

    Rating: 5 out of 5 stars
    5/5
  • Made in China: A Prisoner, an SOS Letter, and the Hidden Cost of America's Cheap Goods
    Made in China: A Prisoner, an SOS Letter, and the Hidden Cost of America's Cheap Goods
    Made in China: A Prisoner, an SOS Letter, and the Hidden Cost of America's Cheap Goods

    Ebook

    Made in China: A Prisoner, an SOS Letter, and the Hidden Cost of America's Cheap Goods

    byAmelia Pang

    A Most-Anticipated Book of the Year: Newsweek * Refinery29 “Timely and urgent . . . Pang is a dogged investigator.” —The New York Times “Moving and powerful.” —Chris Hedges, Pulitzer Prize–winning journalist and author  Discover the truth behind the discounts.   In 2012, an Oregon mother named Julie Keith opened up a package of Halloween decorations. The cheap foam headstones had been five dollars at Kmart, too good a deal to pass up. But when she opened the box, something shocking fell out: an SOS letter, handwritten in broken English.   “Sir: If you occassionally buy this product, please kindly resend this letter to the World Human Right Organization. Thousands people here who are under the persicuton of the Chinese Communist Party Government will thank and remember you forever.” The note’s author, Sun Yi, was a mild-mannered Chinese engineer turned political prisoner, forced into grueling labor as punishment for campaigning for the freedom to join a forbidden meditation movement. He was imprisoned alongside petty criminals, civil rights activists, and tens of thousands of others the Chinese government had decided to “reeducate,” carving foam gravestones and stitching clothing for more than fifteen hours a day. In Made in China, investigative journalist Amelia Pang pulls back the curtain on Sun’s story and the stories of others like him, including the persecuted Uyghur minority group, whose abuse and exploitation is rapidly gathering steam. What she reveals is a closely guarded network of laogai—forced labor camps—that power the rapid pace of American consumerism. Through extensive interviews and firsthand reportage, Pang shows us the true cost of America’s cheap goods and shares what is ultimately a call to action—urging us to ask more questions and demand more answers from the companies we patronize.  

    Rating: 4 out of 5 stars
    4/5
  • Ladies Get Paid: The Ultimate Guide to Breaking Barriers, Owning Your Worth, and Taking Command of Your Career
    Ladies Get Paid: The Ultimate Guide to Breaking Barriers, Owning Your Worth, and Taking Command of Your Career
    Ladies Get Paid: The Ultimate Guide to Breaking Barriers, Owning Your Worth, and Taking Command of Your Career

    Ebook

    Ladies Get Paid: The Ultimate Guide to Breaking Barriers, Owning Your Worth, and Taking Command of Your Career

    byClaire Wasserman

    From career coach and founder of the startup Ladies Get Paid—the eponymous organization leading the fight for equality in the workplace—comes a “powerful call to action” (Reshma Saujani, CEO and author of Brave, Not Perfect) that provides the tools you need to strategically navigate the workplace, achieve success, and become a true leader. Claire Wasserman has one goal for women: Rise up and get paid. As the founder of Ladies Get Paid, Claire has worked her entire adult life to promote gender equality in the workplace. If you’re looking to navigate a promotion or break the glass ceiling, Ladies Get Paid is your essential toolkit for achieving success. Filled with straightforward advice and inspiring stories, this book is a transformative “guide to succeeding in your field, even when you feel completely stuck” (Beth Comstock, author of Imagine It Forward), by encouraging self-advocacy and activism. Covering topics as crucial and varied as how to combat imposter syndrome, deal with office politics, and negotiate a raise, Ladies Get Paid is a reminder that you are valuable—both as an individual woman and as part of the female community. And ultimately, it’s about more than your wallet—it’s about your worth.

    Rating: 5 out of 5 stars
    5/5
  • The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS
    The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS
    The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS

    Ebook

    The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS

    byMartin Lindstrom

    WALL STREET JOURNAL Bestseller A humorous yet practical five-step guide to ridding ourselves—and our companies—of bureaucratic bottlenecks and red tape   During the COVID-19 pandemic, the TSA is allowing passengers to board planes with unlimited amounts of hand sanitizer, while maintaining its 3.4-ounce limit on all other liquids. You need a chainsaw to pry open your new pair of headphones from their package. Your eighth Zoom meeting of the day keeps freezing, and if you hear “No, wait; no, you go first” again, you will implode. But first you have to sit through an endless Power Point presentation that everyone claims they’ve read, no one has, and that could have been summarized in one page.   What has happened to common sense? And how can we get it back? Companies, it seems, have become so entangled in their own internal issues, and further beset by reams of invisible red tape, that they’ve lost sight of their core purpose. Inevitably, they pay the price.   Best-selling author Martin Lindstrom combines numerous real‑life examples of corporate common sense gone wrong with his own ingenious plan for restoring logic—and sanity—to the companies and people that need it most. A must-read for today’s executives, managers, and employees, The Ministry of Common Sense is funny, entertaining, and immensely practical.

    Rating: 4 out of 5 stars
    4/5
  • Driven: The Race to Create the Autonomous Car
    Driven: The Race to Create the Autonomous Car
    Driven: The Race to Create the Autonomous Car

    Ebook

    Driven: The Race to Create the Autonomous Car

    byAlex Davies

    Alex Davies tells the “illuminating and important narrative” (Steven Levy, author of Facebook: The Inside Story) of the quest to develop driverless cars—and the fierce competition between Google, Uber, and other companies in a race to revolutionize our lives. The self-driving car has been one of the most vaunted technological breakthroughs of recent years. But early promises that these autonomous vehicles would soon be on the roads have proven premature. Alex Davies follows the twists and turns of the story from its origins to today. The story starts with the Defense Advanced Research Projects Agency (DARPA), which was charged with developing a land-based equivalent to the drone, a vehicle that could operate in war zones without risking human lives. DARPA issued a series of three “Grand Challenges” that attracted visionaries, many of them students and amateurs, who took the technology from Jetsons-style fantasy to near-reality. The young stars of the Challenges soon connected with Silicon Valley giants Google and Uber, intent on delivering a new way of driving to the civilian world. Soon the automakers joined the quest, some on their own, others in partnership with the tech titans. But as road testing progressed, it became clear that the challenges of driving a car without human assistance were more formidable than anticipated. Davies profiles the industry’s key players from the early enthusiasm of the DARPA days to their growing awareness that while this spin on artificial intelligence isn’t yet ready for rush-hour traffic, driverless cars are poised to remake how the world moves. Driven explores “the epic tale of competition and comradery, long odds and underdogs, all in service of a world-changing moonshot” (Andy Greenberg, author of Sandworm: A New Era of Cyberwar).

    Rating: 5 out of 5 stars
    5/5
  • Blue-Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life
    Blue-Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life
    Blue-Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life

    Ebook

    Blue-Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life

    byKen Rusk

    A Wall Street Journal Bestseller A prescriptive and timely guide to finding success and happiness without a college degree by Ken Rusk, the Ohio-based entrepreneur and “million-dollar ditch digger” who believes it is time to celebrate the possibilities and financial opportunities that a Blue-Collar life can bring. A BLUE-COLLAR APPROACH TO CREATING A LIFE YOU LOVE In a period of skyrocketing student loan debt without the promise of high-paying employment, and in an economy in desperate need of skilled tradespeople, many are seeking new paths. Ken Rusk, the “million-dollar ditch digger,” is here to show you that blue-collar trades are a source of pride and that you can—and will—find your version of happiness by pursuing a good old-fashioned craft.  In Blue Collar Cash, Ken shares his insights from over 30 years working in blue collar trades as an entrepreneur, mentor, and life coach. Ken knows from his own experience—first as a young kid digging ditches, and then as the owner of a successful concrete construction business—that working with your hands at a job that takes skill and practice can be monumentally rewarding and life-affirming. Since then, he has built a multi-million-dollar business and gone on to mentor hundreds of employees in how to manage their money and set achievable goals.  Using the stories of those who have discovered lives of comfort, peace, and freedom, Ken creates a step-by-step, interactive guide—including financial planning and savings advice—to creating alternative and realistic routes to success and fulfillment. 

    Rating: 4 out of 5 stars
    4/5
  • How Innovation Works: And Why It Flourishes in Freedom
    How Innovation Works: And Why It Flourishes in Freedom
    How Innovation Works: And Why It Flourishes in Freedom

    Ebook

    How Innovation Works: And Why It Flourishes in Freedom

    byMatt Ridley

    Building on his national bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject. Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. Forget short-term symptoms like Donald Trump and Brexit, it is innovation that will shape the twenty-first century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike. Matt Ridley argues that we need to see innovation as an incremental, bottom-up, fortuitous process that happens as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan. Innovation is crucially different from invention, because it is the turning of inventions into things of practical and affordable use to people. It speeds up in some sectors and slows down in others. It is always a collective, collaborative phenomenon, involving trial and error, not a matter of lonely genius. It happens mainly in just a few parts of the world at any one time. It still cannot be modeled properly by economists, but it can easily be discouraged by politicians. Far from there being too much innovation, we may be on the brink of an innovation famine. Ridley derives these and other lessons from the lively stories of scores of innovations, how they started and why they succeeded or failed. Some of the innovation stories he tells are about steam engines, jet engines, search engines, airships, coffee, potatoes, vaping, vaccines, cuisine, antibiotics, mosquito nets, turbines, propellers, fertilizer, zero, computers, dogs, farming, fire, genetic engineering, gene editing, container shipping, railways, cars, safety rules, wheeled suitcases, mobile phones, corrugated iron, powered flight, chlorinated water, toilets, vacuum cleaners, shale gas, the telegraph, radio, social media, block chain, the sharing economy, artificial intelligence, fake bomb detectors, phantom games consoles, fraudulent blood tests, hyperloop tubes, herbicides, copyright, and even life itself.

    Rating: 5 out of 5 stars
    5/5
  • Bezonomics: How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning from It
    Bezonomics: How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning from It
    Bezonomics: How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning from It

    Ebook

    Bezonomics: How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning from It

    byBrian Dumaine

    An “illuminating, lucid, and finely detailed” (The Washington Post) look at Amazon’s world-dominating business model, the current competitors either imitating or trying to outfox Amazon, and “how Jeff Bezos turned Amazon into the world’s lockdown necessity” (The Times, UK)—from an award-winning Fortune magazine writer. Like Henry Ford, Sam Walton, or Steve Jobs in the early years of Ford, Walmart, and Apple, Jeff Bezos is the business story of the decade. Bezos, the richest man on the planet, has built one of the most efficient wealth-creation machines in history with more than 2% of US household income being spent on nearly 500 million products shipped from warehouses in seventeen countries. Amazon’s business model has not only turned the retail industry and cloud computing inside out, but now its tentacles are squeezing media and advertising, and disrupting the state of technology, the economy, job creation, and society at large. Amazon’s impact is so pervasive that business leaders in nearly every sector around the world need to understand how this force of nature operates. Based on unprecedented behind-the-scenes reporting from 150 sources inside and outside of Amazon, Bezonomics unveils the underlying principles Jeff Bezos uses to achieve his dominance—customer obsession, extreme innovation, and long-term management, all supported by artificial intelligence—and shows how these are being borrowed and replicated by companies across the United States, in China, and elsewhere. Including tips for Amazon-proofing your business, Bezonomics answers the fundamental question: How are Amazon and its imitators affecting the way we live, and what can we learn from them? A goldmine for some, and a threat for others, “Bezonomics” has proven to be a life-shaping force in our lives both now and in the foreseeable future.

    Rating: 4 out of 5 stars
    4/5
  • Ask for More: 10 Questions to Negotiate Anything
    Ask for More: 10 Questions to Negotiate Anything
    Ask for More: 10 Questions to Negotiate Anything

    Ebook

    Ask for More: 10 Questions to Negotiate Anything

    byAlexandra Carter

    An instant Wall Street Journal bestseller and “a joy to read” (Douglas Stone and Sheila Heen, authors of Difficult Conversations), Ask for More shows that by asking better questions, you get better answers—and better results from any negotiation. Negotiation is not a zero-sum game. It’s an essential skill for your career that can also improve your closest relationships and your everyday life. Still, people often shy away from it, feeling defeated before they’ve even started. In this groundbreaking new book on negotiation, Alexandra Carter—Columbia law professor and mediation expert who has helped students, business professionals, the United Nations, and more—offers a straightforward accessible approach anyone can use to ask for and receive more. We’ve been taught incorrectly that the loudest and most assertive voice prevails in any negotiation, or otherwise, both sides compromise, ending up with less. Instead, Carter shows that you get far more value by asking the right questions of the person you’re negotiating with than you do from arguing with them. She offers a simple yet powerful ten-question framework for successful negotiation where both sides emerge victorious. Carter’s proven method extends far beyond one “yes” and instead creates value that lasts a lifetime. Ask for More is “like having a negotiation coach in your corner” (Linda Babcock, author of Women Don’t Ask) and gives you the tools to bring clarity and perspective to any critical discussion, no matter the topic.

    Rating: 4 out of 5 stars
    4/5
  • No Filter: The Inside Story of Instagram
    No Filter: The Inside Story of Instagram
    No Filter: The Inside Story of Instagram

    Ebook

    No Filter: The Inside Story of Instagram

    bySarah Frier

    Winner of the 2020 Financial Times and McKinsey Business Book of the Year Award * Finalist for SABEW'S Inaugural Best in Business Book Award In this “sequel to The Social Network” (The New York Times), award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade. “The most enrapturing book about Silicon Valley drama since Hatching Twitter” (Fortune), No Filter “pairs phenomenal in-depth reporting with explosive storytelling that gets to the heart of how Instagram has shaped our lives, whether you use the app or not” (The New York Times). In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured look more beautiful. The cofounders cultivated a community of photographers and artisans around the app, and it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram had only thirteen employees. That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram’s beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facebook’s grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach a billion users, Facebook’s CEO Mark Zuckerberg—once supportive of the founders’ autonomy—began to feel threatened by Instagram’s success. Frier draws on unprecedented access—from the founders of Instagram, as well as employees, executives, and competitors; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers worldwide—to show how Instagram has fundamentally changed the way we show, eat, travel, and communicate, all while fighting to preserve the values which contributed to the company’s success. “Deeply reported and beautifully written” (Nick Bilton, Vanity Fair), No Filter examines how Instagram’s dominance acts as lens into our society today, highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention.

    Rating: 5 out of 5 stars
    5/5
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